Top 5 Personalization Apps in Russia - Q4 2021 Performance

In the fourth quarter of 2021, the top 5 personalization apps in Russia demonstrated diverse performance metrics across downloads, revenue, and active users on a unified platform. Here’s a detailed look at their trends:

Wallcraft Cool 4K Wallpaper 4D from Nebuchadnezzar DOO saw weekly revenue peaking at approximately $908 in late October, with a dip to $653 in early December before rising to $894 by the end of the quarter. Weekly downloads started at around 58.7K in the first week of October and gradually declined to about 32.4K by the last week of December. Active users also saw a downward trend, starting at 215K and ending at around 172.6K.

Zedge™ Wallpapers & Ringtones experienced fluctuating weekly revenue, with a high of $276 in mid-October and a low of $198 in early November. Downloads were relatively stable, averaging around 8.9K per week, with a slight drop to 7K in the week before Christmas. Active users remained steady, averaging around 139K throughout the quarter.

Edge Lighting - Borderlight from ZipoApps showed a significant peak in weekly revenue, hitting $321 in early November, before stabilizing around $290 at the end of December. Weekly downloads peaked at 16.3K in late October and gradually declined to 11.1K by the end of the quarter. Active users followed a similar trend, peaking at 22.5K in late October and ending the quarter at around 17.2K.

Parallel Space - app cloning by LBE Tech had consistent weekly revenue, averaging around $213, with a slight decrease to $123 in the final week of December. Downloads remained stable, averaging around 9.6K per week, with a notable drop to 6.7K in the last two weeks of the year. Active users fluctuated, starting at 82.9K and ending at 71.7K.

Mirror: Emoji maker, Stickers from Mirror AI showed a peak in weekly revenue at $752 in early November, followed by a decline to $215 by the end of December. Downloads started at 4.5K in the first week of October and gradually decreased to 1.8K in the last week of December. Active users saw a decline from 12.2K to around 7.9K over the quarter.

These insights are based on Sensor Tower data. For more comprehensive analytics, visit Sensor Tower.